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OCTOBER 31, 2010 100 Media Monitoring Tools for PR
The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. Jive enables real-time visibility of competitor issues and commentary. Discover product gaps and vulnerabilities. Cheers.
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FEBRUARY 9, 2010 The Four I-Steps to Becoming Part of the Community
would guess this is the reverse of crowdsourcing, but is about crowds/communities using brands to help solve a problem. Followed by matching these demographics across social media tracking tools such as Visible Technologies. Innovation can come in many forms – crowdsourcing, consumer voting, competitions etc. How: Use socialgraphics to identify communities.
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