Sherrilynne Starkie

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New LinkedIn Endorsements

Sherrilynne Starkie

Branding you: using social media to find a job. Email marketing goes social. Crowdsourcing time: Why is everyone suddenly “endorsing” me on LinkedIn? Endorsements acknowledge only that commenter is aware of level of skills or specialist knowledge. Related posts: New look and feel for LinkedIn.

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Why real social media experts are also great writers

Sherrilynne Starkie

Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.