Direct Marketing Observations
AUGUST 24, 2010
Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. Tags: non-profits social media beth kanter hashtagsocialmedia NPO's tweetchats.
Direct Marketing Observations
OCTOBER 12, 2010
They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. What do we do?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Direct Marketing Observations
FEBRUARY 5, 2010
To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.
Direct Marketing Observations
DECEMBER 16, 2016
Crowdsourcing. What are we using social media for? Where does social fit in a brands mobile strategy? I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” ” #SXSW. LiveStream.
Direct Marketing Observations
FEBRUARY 9, 2010
The contraction of mass-market media has brought plenty of pain. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.
Expert insights. Personalized for you.
209 
Let's personalize your content