Akamai Marketing

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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

The Social Role in Self Publishing. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. Perhaps this is one reason why his books have been so successful.

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