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Marketing Is Dead

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Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? You're going to engage customers and have them crowdsource the next update to your 300-year-old product? crowdsource. social capital. social media. Of course it has. Who are we kidding?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.