The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Local cuisine?
Convince & Convert
SEPTEMBER 19, 2013
The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines.
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The Realtime Report
OCTOBER 4, 2012
Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
Convince & Convert
JULY 7, 2014
If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. Addvocate makes it happen. That’s Captora.
Atom Thought
DECEMBER 19, 2009
This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!
Buzz Marketing for Technology
JUNE 27, 2008
Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.
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