The Way of the Web

AUGUST 30, 2012

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.

Marketing 48

Marketing Skills Crowdsourcing Analytics 48

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. I did a LOT of research and narrowed down from thousands of potential videos, just three, and built a story arc around those three. My Plagiarism story. I presented at WebDirections. It was either 2005 or 2006.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". and Social Media trends. I work with Bonasources Wild Apricot marketing team. application.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Research YouTube trends you’d like to incorporate. Conduct competitive research.

YouTube 116

YouTube Brands Communities Video 116

The Way of the Web

APRIL 1, 2011

Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. New services: I occasionally use Blip.fm , which provides extreme randomness in the manner of a crowdsourced electronic John Peel. And retailers?:

Flickr 36

Flickr Retail Crowdsourcing Wikipedia 36

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Buffer Social

MAY 13, 2019

The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. The website Distilled wrote about the Spotify trends in August of 2018. From our research, this trend will only continue to grow. Podcasting. Spotify Playlists.

Platform 75

Platform Brands Social Networking Instagram 75

Writtent Blog

MAY 28, 2013

If you ever want to really annoy a marketer, tell them that content is low cost marketing. Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. Answer Questions. Welcome Guest Posters.

Cost 102

Cost Content Meme eBook 102

The Way of the Web

DECEMBER 15, 2011

It’s the trend and prediction season, and there’s one overarching theme which ties together the main three technology trends I believe will break into the mainstream in 2012. And we’ve also seen new tools and changes in collaboration, business practices, marketing, freelancing, crowdsourcing and much more.

Trends 46

Trends Virtual World Cost Applications 46

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture.

Engagement 97

Engagement Twitter Hashtag Travel 97

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture.

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

JULY 27, 2012

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. We’re taking social and moving it beyond marketing, and getting lots of people involved. Jay: Thank you very much, glad to back. But it got me to thinking.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 214

Curation Tools Curata Flipboard 214

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. Have you done your target market research ? Last night my name was trending at third on Twitter in the United States. Research what your competitors are doing.

Instagram 111

Instagram Geotagging How To Tourism 111

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

ProBlogger

OCTOBER 21, 2014

After surveying 500+ industry-leading publishers, writers and editors over the course of three months, they found several interesting trends. Publishers Love Market Research. Fractl’s study showed that 39% of publishers put a premium on market research, especially if it’s exclusive. What should you write about?

Publishing 52

Publishing Tips How To Crowdsourcing 52

Sprout Social

MAY 31, 2022

As a marketer, how do you make sure your message is effective? There are four main types of content social media marketers should consider when they’re joining—or starting—a social media movement. To reduce her trash, she takes her compost to the farmer’s market every weekend. Educational. pic.twitter.com/TnH2E4sVQo.

Activities 94

Activities Social Media Transportation Education 94

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Marketers should view staying informed about these updates as a responsibility. Inclusive social media marketing is just good social media marketing. And at the end of the day, that’s just being a good marketer. compliance standards. But it shouldn’t need to be.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Learn more : LinkedIn for Business: The Ultimate Marketing Guide.

List 145

List Social Media HootSuite URL 145

Buffer Social

SEPTEMBER 8, 2016

We’ve partnered with the folks at Pocket , who’re a huge part of our curation process, to share our research and lessons with you about how to build a remarkable (and remarkably effective) content curation strategy. They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less.

Curation 40

Curation Influencer Content Newsletter 40