Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. “ So. lesson learned?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Atom Thought

DECEMBER 19, 2009

This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!

Foursquare 100

Foursquare Twitter iPhone Crowdsourcing 100

Laurel Papworth

MAY 17, 2010

Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Twitter: Reputation Management in Social Networks (18). Social Network Marketing Campaigns: Features Attributes (14). The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. Yesterday, Twitterers noted that Darren Rowse , otherwise known as Australia’s most popular media and marketing blogger Problogger, had had his logo ripped off by BeamDotMy. My Plagiarism story.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con.

RSS 118

RSS Collaboration Social CRM Consultant 118

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? Josh: Good point. March 2007.

Communities 117

Communities Groups Groups Social Media 117

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. It can also open doors for crowdsourcing: the next metric in our list. Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

MAY 13, 2010

And marketing need to get used to thinking location + business can equal big money. Then we can easily visualize using some form of a mashup – where the company should invest in improving its infrastructure and hence their reputation. But what does this mean to your company?

Crowdsourcing 213

Crowdsourcing Mashup Reputation Foursquare 213

Convince & Convert

MARCH 10, 2010

I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Download it: [link] [link] Marketing Cloud RT @jerrykfreeman: Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20?

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MARCH 30, 2020

But sometimes, the creators and disseminators of misinformation use a reputable institution’s name to give their statements credibility. It tracks public health threats through data points including crowdsourcing. So, they created a healthcare social media marketing campaign. — HealthMap (@healthmap) October 30, 2019.

Social Media 145

Social Media How To Exercises Guidelines 145

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Laurel Papworth

DECEMBER 11, 2013

waves to Change.org, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Then Send them A Collective/Crowdsourced Message (Petition). You better crowdsource those legal bills. Ten Steps to Create a Shitstorm Online with Social Media.

Crowdsourcing 111

Crowdsourcing Storify How To Curation 111

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Before I was in marketing, I was in tech support. At the end of the day, though, we ALL have families to feed.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

JULY 27, 2012

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. We’re taking social and moving it beyond marketing, and getting lots of people involved. FICA doesn’t necessarily have the best reputation.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Kikolani

SEPTEMBER 17, 2013

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. Mike Stelzner is the founder of Social Media Examiner and host of the Social Media Marketing Podcast.

Tips 168

Tips Influencer Blogger LinkedIn 168