Jeff Esposito

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Reading is Science Betches, Sam Adams and Mom Bloggers

Jeff Esposito

When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company. Now here’s this week’s edition of Five for Friday.

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Five for Friday

Jeff Esposito

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. This Five for Friday was written out on Tuesday night and I may have missed an article or two.

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Picking a leader for your social media program

Jeff Esposito

For example, if the product team wanted to crowdsource improvements for six products in a given quarter, but is stuck looking at20 variations of an improvement to one product, the leader’s job is to help the team refocus on the larger task and prioritize work and time to reach their goals. need to stop.

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What BP could have done better – a counterpoint

Jeff Esposito

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Crowdsource. I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb.

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Five for Friday – Football’s back edition

Jeff Esposito

White House Creates Crowdsourcing Site – Since the President spoke last night, I found it quite fitting to add this piece from Gini Dietrich on the White House’s crowdsourcing site. How Bing Uses CTR in Ranking, and more with Duane Forrester – This article was passed along to me from my buddy on Vistaprint ’s search marketing team.