Akamai Marketing

article thumbnail

The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you.

Cost 161
article thumbnail

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community.

Review 121