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Turning Branded Contests Into Branded Content

Twist Image

This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Contrast this with Gap's aborted campaign to "crowdsource" its new logo design, which some saw as a cynical attempt to save face and score some free design work.

Brands 97
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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

The iPhone app of Foursquare is awesome and convenient, though I am not able to use it fully as I am unable to find New Delhi city in the app and hence have registered in Mumbai (the only Indian city in the list I guess). Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! Mobile Marketing!

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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Addvocate makes it happen. This is a corner of the social media world that will be accelerating quickly, I believe.

Startup 168
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. No one had heard of blogs. Fast forward to 2009. million blog entries every day.

Industry 143
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I have it on my Blackberry, but I assume it’s on the iPhone as well. I’m always using my social networks to crowdsource. Mack’s Favorite Little Known Social Media Tool : My favorite ‘little known’ social media tool is probably Social Scope , which is a Twitter client for the smartphone. Susan Beebe.

Tools 277
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

I use my iPad instead of my iPhone, not instead of my MacBook. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Little iPhone games like solitaire become substantially more engaging on the iPad. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

iPad 136