Trending Sources

Crowdsourcing for Organizations

SocialFish

This is a guest post by Aliza Sherman,  whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing.   Get the book here. She cofounded Conversify, an early social media marketing agency, and founded Cybergrrl, Inc., Crowdsourcing is one of those ways. What is crowdsourcing?

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. What action do you want the site visitor to take?

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. How crowdsourcing works is pretty simple, but the opinions on it are extremely different. Here you have it.].

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

The Rise of Crowdsourcing 2.0: Traditional agencies are pushed to their limits by the explosion of digital and social media marketing projects as clients demand more.  This is another step in the long evolution of ad agencies adapting to changing market conditions for well over 100 years. The “Fifth Model” Recognizes the Value of Social Media Marketing. Peter H.

The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. There are two groups of people you don’t want to anger online: Mommy bloggers and Redditors. In this post, I’ll walk you through seven excellent use cases, and give you a Reddit marketing guide that won’t anger the Reddit mob. 

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Betabrand’s first exposure to hackathons came earlier this year, when a group of Las Vegas-based developers invited Lindland to host a hackathon. Another group came up with an ad campaign that featured missing sock ads that they posted around town at foot level. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retai

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Understanding Viral Content Marketing [Infographic].

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.  In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. drought12. Thinking why am I harvesting this stuff but moisture is 15%.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. and creator of   Innovation Games ® and   Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD:     Let’s go to marketing team.  The marketing team tells us two things. How does that differ from just a game?

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Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’ The term Tribes was suggested by Seth Godin in 2008 as a “ group of people, large or small, who are connected to one another, a leader and an idea&#. Brilliant work, according to me !

Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)

Blue Focus Marketing

No, you’re not in the Twilight Zone.  In this new world, Madison Ave and 5th do cross at the intersection of “ Crowdsourcing ”.  The four primary compensation models in play today don’t mesh with clients’ demands for increased digital and social media marketing projects: Media Commission. What is Crowdsourcing? The Marketing Community. crowd at Blue Focus Marketing

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.

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Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

For decades companies have turned to advertising agencies to help market their products and services. And while it’s safe to say that these organizations are more relevant today than ever, the rise of “crowdsourcing” is challenging Madison Avenue’s elite and CMO’s everywhere to re-think how they manage their client’s creative process. crowd at Blue Focus Marketing. Part 1 of 6.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. Inventions were crowdsourced on Twitter and General Electric then brought fan’s inventions to life by creating personalized GIFs.

Innovation Gone Wild On Madison Avenue

Blue Focus Marketing

Crowdsourcing on the prowl in Adland’s jungle”. Without a doubt, marketing and advertising is changing at a pace unequaled in history. Clients no longer have five-year marketing plans or rambling maps that lose customers along the way leaving them in the rear-view mirror.  Crowdsourcing Enters the Mix – The New Squirrel Fight. Creatives, Social Media Marketers, etc.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Her work has appeared in myriad publications including Inc., Upstart Here’s a snapshot of their responses.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more ….

7 Branded Experience Marketing Tips for Artists and Writers

Geoff Livingston

Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names. Want proof? Not sure what to say?

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents. Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter.

Group Buying! Game Changer or Not?

Atom Thought

And that brings us to a couple of questions everyone is asking today- Is Group Buying going to be the next big thing? Or Is Group buying = social shopping? Let me explain- Group buying as we see today focuses on only one aspect of buying and that’s price or discounts! Coming back to Group Buying Sites: Group buying sites today are of largely 2 types: 1.

Say “Cheese” with Social

Blue Focus Marketing

Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers or yellow pages, but today outbound marketing strategies have largely been replaced by inbound strategies. Integrating social media into the marketing mix isn’t an option anymore. So let’s crowdsource and open up this discussion. Real world, social world.

Crowdsourced Curation

www.popmatters.com

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e. automated filtering based on the efforts of other internet users to rank, rate, and recommend content, and on social networks to gather and share links and content appropriate to the groups that form themselves. All rights reserved. and PopMatters Magazine.

Creativity Finds Its Genesis Alone

Geoff Livingston

In essence, new directions aren’t necessarily crowdsourced. That individual may take the idea to a group of friends or the crowd for refinement. However, you still have to market ideas. What do you think about creativity and groups? Influence Reality alone Clyfford Still creativity crowdsource groupthink ideas isolation marketing solitary

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though?

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. Crowdsourcing , Features , Trends.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more. Mobile 2.0

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. 3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. marketing. Influencer Marketing: An Oxymoron? crowdsourcing. marketing. marketing, microsoft.

How to create future brands

Blue Focus Marketing

In this rapidly changing landscape, marketers are challenged to humanize their brands and seize opportunities to engage customers across a multiplicity of touch-points and social media channels. Technology now shapes the entire customer experience and has transformed marketing.  There is a need for more collaboration between marketing and IT.  Crowdsourcing 2.0. Voice.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.

Media and Mining vs Social Media and GetUp

Laurel Papworth

And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Quotes from the piece: “Is there an Australian version of Fox News?… No,” Monckton told the gathered group, which included Manners himself. That would be a berak through and give to Australia as it has for America a proper dose of free market thinking. from ).

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.

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Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

Creativity and Crowdsourcing. Crowdsourcing today is still very much an unknown phenomenon that advertisers are just now learning how to harness.  The question right now is how to manage such large groups of people spread out across the globe. Gone will be the days of interrupting consumers’ lives with didactic demands to buy some magical new wonder product.

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. 1. Create a quick glossary of definitions, and publish as low cost marketing. 7. Slideshare.

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Blogging Communications Crowdsourcing Customer Support Enterprise 2.0 Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you?

The Four Social Strategies Applied to Facebook

Geoff Livingston

Facebook has everything from video and pics to groups and questions. From a marketers perspective, perhaps the most attractive features are the robust activity stream and inbound Like functionality. As Mitch Joel says, when organizations do this, they are trying to force an old marketing method into two-way channels. community you should participate in the DC Tech group.