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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. When that’s done, if the priorities of the group are such that my solution can be useful, we’ll figure it out and we’ll move forward.

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2020 vision: three resolutions marketers are committing to this year

Sprout Social

In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base. So it’s little surprise marketers resolve to make more time for professional development and grow their expertise in things like mastering video on social. 8 career paths for social media managers.