Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
Akamai Marketing
DECEMBER 28, 2012
From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.
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