Trending Sources

Crowdsourcing for Organizations

SocialFish

This is a guest post by Aliza Sherman,  whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing.   Get the book here. Crowdsourcing is one of those ways. What is crowdsourcing? What can an organization crowdsource? Aliza is a “web pioneer and social media innovator.

This is Crowdsourcing in Action and it’s Awesome.

SocialFish

where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.). This was especially powerful, because you can imagine crowdsourcing and getting a lot of bad/useless submissions – but being able to see how to refine the best ideas was particularly useful for the group. But how can we best do that?

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. What action do you want the site visitor to take?

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

Instead of paying for a focus group, I’d get money from them. and crowdsourcing technology solutions, not just the money that helped. Online Communities revenue social media social networks crowdsource elevation dock how to build community kickstarterCasey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. How crowdsourcing works is pretty simple, but the opinions on it are extremely different. Here you have it.].

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

The Rise of Crowdsourcing 2.0: What is Crowdsourcing 2.0? Enter a relatively new concept that will make The Fifth Model a reality.  It is appropriate to use Wikipedia to define the term Crowdsourcing , since thousands of Wikipedia users created the tool which many say is accurate as any encyclopedia in existence.  Perspectives on Crowdsourcing from Several Industry Executives.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Betabrand’s first exposure to hackathons came earlier this year, when a group of Las Vegas-based developers invited Lindland to host a hackathon. Another group came up with an ad campaign that featured missing sock ads that they posted around town at foot level. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retai

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. Of course, when the salesperson brings the group together,  he must  present a slide deck that magically shows how his solution is going to meet everyone’s number-one priority. The following is a transcript of our conversation. How does that differ from just a game?

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’ The term Tribes was suggested by Seth Godin in 2008 as a “ group of people, large or small, who are connected to one another, a leader and an idea&#. Brilliant work, according to me !

Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)

Blue Focus Marketing

No, you’re not in the Twilight Zone.  In this new world, Madison Ave and 5th do cross at the intersection of “ Crowdsourcing ”.  What is Crowdsourcing? Wikipedia defines Crowdsourcing as “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call.”

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

And while it’s safe to say that these organizations are more relevant today than ever, the rise of “crowdsourcing” is challenging Madison Avenue’s elite and CMO’s everywhere to re-think how they manage their client’s creative process. However, it’s becoming more apparent that those who are refining the crowdsourcing model are beginning to win this battle. According to Peter H.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.  In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. drought12. Thinking why am I harvesting this stuff but moisture is 15%.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Researchers believe there may be many genes involved in Parkinson’s; but their effects are too small to be apparent in smaller study groups (hundreds or several thousand of participants). Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research? Around 1 million people in the U.S.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. Inventions were crowdsourced on Twitter and General Electric then brought fan’s inventions to life by creating personalized GIFs.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. These sophisticated algorithms suggest articles, files and experts based on the user’s position, connections, group memberships and resources they’ve previously accessed. Her work has appeared in myriad publications including Inc., Upstart

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Innovation Gone Wild On Madison Avenue

Blue Focus Marketing

Crowdsourcing on the prowl in Adland’s jungle”. Michael Ancevic, ( @mancevic ) SVP Group Creative Director, Mullen, told Blue Focus Marketing, what makes their agency innovative:  “To me, this is what makes Mullen an innovative agency. Crowdsourcing Enters the Mix – The New Squirrel Fight. Trends Crowdsourcing Innovation Marketing Social Media Marketingdisappear. 

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. network that has been specified to match the company’s target groups through the choice of Gushers within the Gushcloud community. Tweet. SXSW is a sizzling hub for the rising stars of social media. Transparency of Community.

Group Buying! Game Changer or Not?

Atom Thought

And that brings us to a couple of questions everyone is asking today- Is Group Buying going to be the next big thing? Or Is Group buying = social shopping? Let me explain- Group buying as we see today focuses on only one aspect of buying and that’s price or discounts! Coming back to Group Buying Sites: Group buying sites today are of largely 2 types: 1.

Crowdsourced Curation

www.popmatters.com

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e. automated filtering based on the efforts of other internet users to rank, rate, and recommend content, and on social networks to gather and share links and content appropriate to the groups that form themselves. All rights reserved. and PopMatters Magazine.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting So do you have buyer personas at your company?

Say “Cheese” with Social

Blue Focus Marketing

Flickr also has a great photography Flickr Chat Group that offers another potentially rich resource for learning to build communities. So let’s crowdsource and open up this discussion. Crowdsourcing Google+ Social Media Marketing Social Media Trends Strategy TwitterIntegrating social media into the marketing mix isn’t an option anymore. Real world, social world.

Creativity Finds Its Genesis Alone

Geoff Livingston

In essence, new directions aren’t necessarily crowdsourced. That individual may take the idea to a group of friends or the crowd for refinement. What do you think about creativity and groups? Influence Reality alone Clyfford Still creativity crowdsource groupthink ideas isolation marketing solitaryImage by Camila Dal-Ri Brugnera. Still Denver image by Neil Chace.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care.  Likewise, physicians and other groups are used to doing things the way they feel comfortable. Government 2.0 M.H.S.A, ″ moniker?),

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. Crowdsourcing , Features , Trends.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. crowdsourcing. Upcoming Events. About.

Media and Mining vs Social Media and GetUp

Laurel Papworth

And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Quotes from the piece: “Is there an Australian version of Fox News?… No,” Monckton told the gathered group, which included Manners himself. Crowdsourcing is so much more than gossiping about family troubles of the Super Rich. Which is mining and media. from ).

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Blogging Communications Crowdsourcing Customer Support Enterprise 2.0 It also implies there will be a beginning and, somewhere down the road, an ending.

The impact of social media on journalism and PR

Social Email Marketing

Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0

Five Easy Ways to Use Google+

Spin Sucks

It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Crowdsourcing. Was this an answer to Facebook? Was Google to be more kind with our private information? Not really.

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How to create future brands

Blue Focus Marketing

Crowdsourcing 2.0. Innovative marketers and ad agencies are turning to crowdsourcing.  For example, instead of working with a creative team of two at your ad agency, a crowdsourced campaign might include hundreds of creatives generating hundreds of ideas.  So more creative ideas may not only be better but far less expensive.    Brands are on a Transformational Journey. Voice.

Lowe’s Caves to Pressure without Strategy

Spin Sucks

conservative group, The Florida Family Association , complained. According to the  Associated Press , the group called the show: Propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values. Do you remember a little more than a year ago when Gap crowdsourced a new logo and launched to a myriad of complaints? doubt it.

The Reddit Marketing Guide

Spin Sucks

There are two groups of people you don’t want to anger online: Mommy bloggers and Redditors. Your Reddit Marketing Can Crowdsource Blog and Longform Content Ideas Another epic use-case is to cure writer’s block (eh, blogger’s block) once and for all. By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Where do you start? How will you staff?

As Twitter Locks Out Developers, a New Site Welcomes Them

Spin Sucks

In the early days, I created a group of friends who we still refer to ourselves as the posse. It won’t come to a surprise to many of you that I  love Twitter. It was the first social network I used to really engage and connect with people and it’ll always be my first love. As they should. But the way they’re doing it? It doesn’t make a lot of sense to me. IFTTT.

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

Creativity and Crowdsourcing. Crowdsourcing today is still very much an unknown phenomenon that advertisers are just now learning how to harness.  The question right now is how to manage such large groups of people spread out across the globe. Gone will be the days of interrupting consumers’ lives with didactic demands to buy some magical new wonder product.

Automated Filtering vs Human-Powered Curation

Aggregage

Explicit Crowdsourced Filtering – using voting mechanisms to identify what people prefer, e.g., Digg. Social Filtering – using social signals for implicit crowdsourced filtering.  Robin believes that this must be manual and I believe he also sees this as a single individual or small group of editors. The crowd does curation using explicit crowdsourced filtering or via social signals.  Then maybe a smaller group of individuals does additional filtering, ranking.  Let’ me first provide some background on filtering. Approaches to Automated Filtering.

Representational Democracy is Dead

Laurel Papworth

Not just the Icelandic  Constitution on Facebook but also fixing park benches as a group on FixMyStreets. If we crowdsourced the implementation of the solution? raise an issue, and educate my fellow Australians and form collaborative working groups to address those issues, using the Government platform. Crowdsourced politics and collaboration. Democracy is Linear. gov 3.0

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm telling you this because if you're implementing any type of social media behind your organizational firewall, you should prepare yourself, your colleagues, your bosses, your senior leadership for this one inexorable truth. It doesn't work like that.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. sacevero.

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Future of Ideas

Blue Focus Marketing

The main topic at this session was the Three C’s of modern creativity : community, crowdsourcing and co-creation. According to Jon Wilkins, “crowdsourcing and co-creation are changing the way we talk to our customers and the way we serve our products.”. Garfield also sees  “…genuine progress, in the universe of crowdsourcing”.  The Future isn’t what it used to be.

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

For businesses, this is as simple as sending out a survey to your fans and followers, crowdsourcing feedback for ways you can improve your business, asking their feedback on what you’ve been thinking about doing to the business and perhaps publishing a fun poll to gauge their interests, thereby letting you know a little more about them. This is a guest post by Danny Wong. You Give. You Take.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. 56 Reasons Why Content Marketing Works by Marketing Insider Group. customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). by Marketing Insider Group. Image credit: HubSpot.