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The pros and cons of social media

Sprout Social

And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Ability to crowdsource. Social media is an always-on focus group. And teach your team to do the same.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. Did the agency use a crowdsourced idea to devise the talking bag concept?

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. Did the agency use a crowdsourced idea to devise the talking bag concept?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. crowdsourcing. Networking. advertising. blogcouncil.