Trending Sources

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. What action do you want the site visitor to take?

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Crowdsourcing enables you with the quicker and lower cost way to decide on your next product, inspired by consumers’ needs and wishes. Engagement. Attention.

How to Craft a Perfect Blog Post Headline [+Examples]

Writtent Blog

Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Examples: “9 Reasons You Need a Vintage Record Player”. Examples: “This Man Went Home Early, and You Won’t Believe What He Saw!”. “Do You Agree With This Judge’s Jaw-Dropping Ruling?”. Example: “17 Crowdsourcing Capers You Just Won’t Believe”. Step One: Choose a Tone. Step Two: Choose Your Method.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The end result is highly artistic and in no way promotional.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. For example – 94.5 Buzz Marketing Content Marketing Crowdsourcing Data Mining Innovation Social Media Crowdsourced Radio Jateen Parekh Jelli Pandora Radio WPST

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD:     Let’s go into some examples of how sales teams have solved potential business problems.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data is becoming increasingly important in the new product development processes of many companies. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Real-Time News Curation - Types And Real-World Examples

www.masternewmedia.org

Print this article Real-Time News Curation - The Complete Guide Part 3: Types And Real-World Examples Whats more important? So this is by no means an attempt to rank or highlight the best out there, but only a dutiful report of what I have found during my investigation and I am very eager to discover more great examples to expand this collection. Types of Curation 1. magazine in 2006.

What’s in a crowdsourcing….

The Way of the Web

I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it. Worth reading the post if you’re interested in ever trying to actually achieve something productive using crowdsourcing mechanics, and also if you’re interested in transmedia and game design/mechanics etc.

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. good example of this is Michael Jackson’s new video for the song “Behind the Mask&#. Another interesting example of it is Iceland’s new constitution. Now a look at MJ’s Crowdsourced video: Similar Posts: 5 Great Social Media Initiatives in 2010.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

Some farmers are using social media as a fundraising tool to help small them recoup some of their losses and survive this year’s drought conditions.   For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.” drought12. Thinking why am I harvesting this stuff but moisture is 15%.

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Crowdsourcing Curation: The Social Graph as Gatekeeper

blog.ericreasons.com

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. For example. The better that these systems for crowdsourcing the curation of content become, the more accurate the results will be. Eric Reasons Its my name. Its what I do.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. Inventions were crowdsourced on Twitter and General Electric then brought fan’s inventions to life by creating personalized GIFs.

Location is important for your Contact Center too!

Buzz Marketing for Technology

Let’s take the combination of Twitter and location as an example. Tags: Crowdsourcing Customer Support Listening Location Based Services Reputation Management Social Media Twitter Location Based Services (LBS) are becoming all the rage now. Clearly people are becoming more comfortable and seeing reasons to allow location based information to be used. Tweet This! Digg this!

Creativity Finds Its Genesis Alone

Geoff Livingston

In essence, new directions aren’t necessarily crowdsourced. think the Still example shows that ideas and creativity need to be circulated to be accepted or rejected. Influence Reality alone Clyfford Still creativity crowdsource groupthink ideas isolation marketing solitaryImage by Camila Dal-Ri Brugnera. We are not good for me (at least from a creative standpoint).

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care.  Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. M.H.S.A, ″ moniker?), denial. Health 2.0

People Curation

Aggregage

Individual content curator tools – example scoop.it. Crowdsourced content curation (Digg and StumbleUpon). He then talks about three major trends in content curation: From individual content curators to crowdsourced content curation : Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before. Paper.li Curation

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. Crowdsourcing , Features , Trends. About.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). Deloitte, for example, pulls reports from Yammer to identify employees with high engagement and positive feedback on the platform. Centerstance Inc.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

For example, Quora (a question and answer social platform) decorum is different than Facebook decorum. Example: General: Don’t use emojis, and use exclamation points sparingly. Let’s look at some examples: We want our customers to feel informed. Community Twitter Chat/AMA/Crowdsourcing etc: Our tone here is warm , inspiring and our language is inclusive.

Navigate In Social Media With The Social Marketing Compass [infographic]

Mindjumpers

In between, the potential platforms to use, for example, blogs and social networks, are presented together with the channels being crowdsourcing, promotion etc. Tweet “A compass is a device for discovering orientation and serves as a true indicator of physical direction. Choose your own direction. There are multiple options to go with. How to Use Twitter As a Marketing Channel.

The Importance of Logos

Social Media Marketing

This is a great example of a way a business is doing crowdsourcing in an intelligent way. An example that comes to mind is the car that "everyman" Homer Simpson designed in Season 2 of The Simpsons : Crowdsourcing gone wrong Of course, the opposite is true as well: Gap suffered last year when they unilaterally redesigned their logo. The response was swift and brutal.

How to create future brands

Blue Focus Marketing

For example, Nike is highly engaged in efforts to demonstrate corporate accountability.  For example, at Zappos.com , Customer Service isn’t just another department — it is a core value that employees live by every day.  Crowdsourcing 2.0. Innovative marketers and ad agencies are turning to crowdsourcing.    Brands are on a Transformational Journey. The future. Engaging.

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The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis. One of the best examples of how this overabundance has done harm is with daily deal sites. This is a guest post by Jason Butlion. The next evolution in content discovery came with the social revolution. Featured Social Media

The Reddit Marketing Guide

Spin Sucks

There’s a subreddit for jerky ,  dog shower thoughts , many NSFW (not safe for work) examples, and my personal favorite: Find a reddit—a subreddit to find other subreddits. Your Reddit Marketing Can Crowdsource Blog and Longform Content Ideas Another epic use-case is to cure writer’s block (eh, blogger’s block) once and for all. Both can wreck havoc on you and your brand.

Optimize your social media management with these new tools

SocialFish

But, I was FASCINATED by this association example from Associations Now about the Online News Association is using Branch to crowdsource ideas for its next conference. Here’s a quick roundup of some new (or new to me, I know some have been around a while) social media sites or tools I have been checking out lately, in no particular order. Mention. Try Mention. ManageFlitter.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Crowdsourcing Curation: The Social Graph as Gatekeeper. Crowdsourced Curation. Real-Time News Curation – Types And Real-World Examples. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. How do you do it and what tools are available to you? How do you do this in a time-efficient manner? Aggregation. Images?

Lanyrd: Social Media Conferences & More

Jason Yormark

Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working.  In addition to simply listing conference details, you can get information on speakers, sessions & content. For those that attend or speak regularly, it’s a great site to keep track of your participation ( see my profile page for an example) , and to connect to those in your network that are participating in similar shows.  Another great feature is Lanyrd’s ability to comb through your Twitter followers and suggest shows you might be interested in.

Automated Filtering vs Human-Powered Curation

Aggregage

Explicit Crowdsourced Filtering – using voting mechanisms to identify what people prefer, e.g., Digg. Social Filtering – using social signals for implicit crowdsourced filtering.  The crowd does curation using explicit crowdsourced filtering or via social signals.  However, what has really changed here is first the explosion of content sources.  As Robin put it: “You cannot follow and keep yourself updated in an effective way by simply subscribing to as many sources as possible.”. Let’ me first provide some background on filtering. Approaches to Automated Filtering.

Gaining a Formal Social Media Education in a DIY World

Spin Sucks

For example, I’ve been teaching a 14-week social media 101 course to PR and marketing certificate students at McMaster University in Hamilton. Crowdsource – ask friends/colleagues in social channels if they’ve taken any courses and could provide recommendations. Today’s guest post is written by Martin Waxman. Social media education started off DIY. Research the instructors.

Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla

Laurel Papworth

The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Wall Street should be monitoring social media. So should companies around the world. Cos we are just too smart as a crowd. All hail the almighty Twollar.

Communications Done Well: Seven Things to Do Immediately

Spin Sucks

They then explain—directly to Quirky—how the inventor community works, they show some photos of product features the company seems to have stolen from OXO, and then they talk to the people who submit ideas through the Quirky crowdsourcing platform. By Gini Dietrich. Rather than calling the OXO CEO to discuss the issue, the competitor instead made it very public. Communications Done Well.

Taxonomy in Content Curation

Aggregage

Without automated classification, the only other solution would be to rely on crowdsourcing. As an example, when I select Social Media B2B , the keywords on the left become specific to that topic.  If you look at the tools section you see: Hubspot (58). But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons.

How to Build Landing Pages for PR Pros

Spin Sucks

Let’s use a webinar as an example. Editor’s Note: This was written as a contribution to #PRStack , a crowdsourced book that details tools for PR pros. By Gini Dietrich. The lines between PR, marketing, and advertising continue to blur, which is great for the PR industry because we finally have data to prove we are an investment, not an expense. What is LeadPages?

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples by Content Marketing Institute. Examples included. Content Marketing: 9 examples of transparent marketing by MarketingSherpa. by Comms Axis. Cohen.

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Social Media for Sales

Webbiquity SMM

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Although the efforts may be separate, success (or failure) in one area can certainly impact the effectiveness of social media efforts in other areas; for example, developing a reputation for delivering reliable customer service through social media channels will almost certainly help make social media marketing and sales efforts more rewarding. Share this on Bebo. Digg this!