6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Differences in social listening software are vast. We like Visible a lot. This has implications for rotation and optimization of broadcast.
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