Trending Sources

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals? Local cuisine?

Twitter Best in Events and Emergencies

Net-Savvy Executive

I recently experienced two events—one good, one bad—that show Twitter at its best. It was a fairly geeky tool, and it was real-time only, but it was nice to connect with the event I couldn't attend. If you can keep from being completely distracted by it, the back channel is a great source of connections, discussion, and sharing that enhance the event experience.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

The company used its customer newsletter and social media to promote the event. ” It’s also a good idea to communicate as much as possible in advance of the event to “bat around, or bat down some ideas that won’t work beforehand.” ” The best Betabrand brand hack from the event? You don’t own your brand: your customers do. The mission?

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness. Using Hashtags as Strategic Objects Hashtags have been around for a while.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

In the past, this has been a local event that targets local attendees who bid on deluxe local packages. Use our event Hashtag: #BBTB2012 (BuyBackTheBeach 2012) so we can include you in the conversation. Link to the main event page: [link]. Activism Aloha Social Media crowdsource donations fundraising HILT. We are putting social media to a test. Please donate here now.

Crowdsourced Curation

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e. In most cases, the only productive work amateurs do online involves processing, not creating, content. With so much material, we will need to democratize gate-keeping functions in order to have all the material appropriately processed. It is a misleading question.

Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials

Blue Focus Marketing

This year’s line up includes Scott Goodson @scottfrog , CEO of StrawberryFrog , and the co-founder of the event, along with fellow Wharton FoA Global Advisory Board members and Blue Focus Marketing’s own powerhouse, Cheryl Burgess @ckburgess. Join us starting today for pre-game chatter at #whartonfoa, to learn, share and collaborate as this bigger than life event rolls out real time.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. Crowdsourcing , Features , Trends. About.

Managing Your Time, Attention, and Personas

Bare Feet Studios

” Just in the run up to this event, several ideas have shown up. It adds so much energy and high vibes to events in my experience.) Crowdsourcing of the Unlimited Kind with Mike McClure. Pardon the Star Wars hijack, however I think we are just beginning to really take advantage of “crowdsourcing.” come Thursday, 6 October 2011. To be fair (to me!)

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Crowdsourced solutions to BP Deepwater Horizon oil spill. or3/8?

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook testing redesigned events page with ‘Events For You’ section – Facebook is testing a new layout/redesign of its events page, which will feature an “Events for You” section; the test includes a few users worldwide before a “mid-paced” rollout over the next few weeks (AllFacebook). Reuters). Twitter. Foursquare. Tumblr. YouTube.

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Use Instagram to Create Visual Engagement


Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. How Threadless Engages its Community on Instagram.

The 22 Greatest Villains in Literature

Spin Sucks

I crowdsourced this topic on on my personal Facebook page a couple of years ago and thought it’d be fun to come back to it. Count Olaf in the Series of Unfortunate Events. By Gini Dietrich. Today we are going to talk about the greatest villains in literature. He certainly is one of the most scary. More of the Greatest Villains of All Time. His psychology is so richly layered.

The 21 Best Content Curation Tools

Webbiquity SMM

Ideal for live blogs, breaking events, and conferences. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Crowdsource content curation across your team, then post files, links, videos and original content with your own unique commentary. …Social Media Walls for Events! 1) Storify.

Why Doesn’t Your Company Have a Social Media Voice Document?


Twitter : Use 1 appropriate hashtag for events, or topic. Make sure to address unique elements per platform, that way you don’t have someone filling a Tweet with 9 event hashtags. Community Twitter Chat/AMA/Crowdsourcing etc: Our tone here is warm , inspiring and our language is inclusive. Well, why not? This is no longer the case. It’s inevitable. Got it? ”

Get Your Social Media Events for $9.99!

Geoff Livingston

As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. Today, with adoption passing its peak, social media conference #hashtags and events trade faster than delivery pizzas on Saturday. There are so many events to meet the crush of information demand. More is not better, ironically.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. Government 2.0 M.H.S.A,

Give Them Something to Talk About

Geoff Livingston

Here are four ways to go beyond normal day-to-day interaction, and spark dynamic conversations: Events. If an experience isn’t interesting, an event can be. In fact, events are everything that is social. Further, they like telling their social networks about the events during and after the fact with posts , pictures and updates. Research. Then dig deeper. Analysis.

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

waves to, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Then Send them A Collective/Crowdsourced Message (Petition). You better crowdsource those legal bills. Leverage events that are occurring in community space. The Government allowed gay marriage. what else?

How to create future brands

Blue Focus Marketing

Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept. Crowdsourcing 2.0. Innovative marketers and ad agencies are turning to crowdsourcing. For example, instead of working with a creative team of two at your ad agency, a crowdsourced campaign might include hundreds of creatives generating hundreds of ideas. Voice.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

What’s an event that could be a first for your company or brand? While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. In lieu of crowdsourcing images, an effective way to validate your community is to produce content and hashtags aligned with how your company or brand plays a role in their lives.

Learn How to Measure What Matters

Spin Sucks

He’s going to show you exactly how to set up goals in Google analytics so you’re tracking specific events, URLs, and campaigns right in your dashboard. He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. I love numbers.

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How To Use Facebook For Marketing


Use for instance Facebook to crowdsource your next product idea. Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. In the following are some of the key points from the guide. The Facebook Ecosystem. Engage your fans.

Marketing via Aggregation, Filtering and Curation – Tools and Resources


Collection and curation of twitter around events, moderation of acceptable material, and republishing of these conversational streams. Crowdsourcing Curation: The Social Graph as Gatekeeper. Crowdsourced Curation. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. How do you do this in a time-efficient manner?

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

In such a view, advertisements during events such as the Super Bowl will take on an entirely new, content-rich role, inviting viewers to engage with these brands online through their mobile devices as they continue watching the game. Creativity and Crowdsourcing. Crowdsourcing today is still very much an unknown phenomenon that advertisers are just now learning how to harness.

A New Twist on Content

Social Media Marketing

From June 25 to October 2, the creatives had to determine a way to develop 100 individual pieces of content that took into account standing celebrations, events and more - and had to do so in a way that incorporated the product. As if that wasn't enough, the team also worked to develop creative IN REAL TIME in response to events that were happening in the world around us.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

New product/event awareness. Product development crowdsourcing. Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Exclusive social fans. Holiday /seasonal. Influencer. Pre-launch.

Gaining a Formal Social Media Education in a DIY World

Spin Sucks

Some notable ones include South by Southwest , BlogWorld , Mesh Conference and events run by Ragan and PR News. Crowdsource – ask friends/colleagues in social channels if they’ve taken any courses and could provide recommendations. Today’s guest post is written by Martin Waxman. Social media education started off DIY. That said, understanding the craft and mastery all take time.

How to Build Landing Pages for PR Pros

Spin Sucks

It will seem like a lot of emails to you, but most people get the information and sit on it and then register the day before the event. Editor’s Note: This was written as a contribution to #PRStack , a crowdsourced book that details tools for PR pros. By Gini Dietrich. Which means we have to do more than media relations. It’s frustrating to me. What is LeadPages?

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Customer Experience Trumps Content Marketing

Geoff Livingston

Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. They have great cause marketing, crowdsourcing initiatives , distribution, branding, media relations, advertising, employee and customer service programs, and on and on. Image by MindMapInspiration. They’re right. Brands in Action. The rest?

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? There are no Twitter graphics, usernames, or quotes called out until the ending credits.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

SES Events. Live Events. Pepsi Crowdsources Photos for Beyonces Super Bowl Halftime Show. UPCOMING EVENTS. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Touch Edition. Marketing. Email. Analytics. Media. Social.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. That will be our top focus for next year. Stacey Acevero. sacevero.

Five Ways to Make Your Content Multi-Task For You

Spin Sucks

Attend a conference or community event, and do video interviews. He attends trade events, and interviews speakers or attendees, either by asking them to summarize their presentation or simply by asking one question. Chat participants can then share these various pieces from the event each week. Cover events. Crowdsource a blog post. Big Yawn. Case studies.

Why Can’t We Define Public Relations?


So they crowdsourced three Candidates For A Modern Definition Of Public Relations - asked the community to suggest definitions, then help massage the final three to a point where they could be voted upon – voting is now open until February 26 (go ahead and place yours!). [LONG POST ALERT!]. By way of illustration, let’s summarize that conversation for a minute. Enter PRSA.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also a founder and moderator of the uber popular #blogchat event on Twitter. I’m always using my social networks to crowdsource. The tool allows for comprehensive tracking of any hashtag over any future timeframe – just enter the hashtag and it will start tracking for you immediately, or set it to track for a future chat or event. Jason Falls. Pretty nifty.

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Master List ?(A Wiki of Social Media Marketing Examples)?

For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Hashtags can be transitory (come and go) - such as one-off events. RoyalWedding #ScottishIndependence or any world or local event, an earthquake or celebrity death. Hashtags as a popularity contest (trending, crowdsourced). Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Follow List.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

A customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Image credit: HubSpot. by Comms Axis. 2 days!

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