#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers
The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals? Local cuisine?
Twitter Best in Events and Emergencies
APRIL 26, 2011
recently experienced two events—one good, one bad—that show Twitter at its best. It was a fairly geeky tool, and it was real-time only, but it was nice to connect with the event I couldn't attend. If you can keep from being completely distracted by it, the back channel is a great source of connections, discussion, and sharing that enhance the event experience.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The company used its customer newsletter and social media to promote the event. ”Compensation: ” It’s also a good idea to communicate as much as possible in advance of the event to “bat around, or bat down some ideas that won’t work beforehand.” ” The best Betabrand brand hack from the event? What’s the ROI of a Bigfoot Sighting?
10 Social Media Tools To Help With Your Crowdsourcing Efforts
Techipedia: Tamar Weinberg
DECEMBER 31, 2009
Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.
Creating an Immersive Brand Experience at the Red Bull Wake Open
Buzz Marketing for Technology
SEPTEMBER 4, 2013
Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness. Using Hashtags as Strategic Objects Hashtags have been around for a while.
Some Truths About Crowdsourcing
SEPTEMBER 22, 2010
In today’s online world, the term crowdsourcing gets bandied about quite a bit. Yet, much of today’s conversations deal with fleeting uses of “crowdsourcing, such as asking questions of Twitter communities. In my mind, crowdsourcing is the last stage of a well-thought out social media strategy (UNLESS you are having a contest with a notable purse as a reward).
SEPTEMBER 24, 2010
Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation —i.e. In most cases, the only productive work amateurs do online involves processing, not creating, content. With so much material, we will need to democratize gate-keeping functions in order to have all the material appropriately processed. All rights reserved.
Managing Your Time, Attention, and Personas
Bare Feet Studios
OCTOBER 4, 2011
” Just in the run up to this event, several ideas have shown up. It adds so much energy and high vibes to events in my experience.) Crowdsourcing of the Unlimited Kind with Mike McClure. Pardon the Star Wars hijack, however I think we are just beginning to really take advantage of “crowdsourcing.” come Thursday, 6 October 2011. Aloha, Share/Bookmark.
Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
Blue Focus Marketing
JANUARY 29, 2013
This year’s line up includes Scott Goodson @scottfrog , CEO of StrawberryFrog , and the co-founder of the event, along with fellow Wharton FoA Global Advisory Board members and Blue Focus Marketing’s own powerhouse, Cheryl Burgess @ckburgess. Join us starting today for pre-game chatter at #whartonfoa, to learn, share and collaborate as this bigger than life event rolls out real time.
Your Guide to the Crowdsourced Workforce - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. Crowdsourcing , Features , Trends. About.
Crowdsource: BP Oil Spill and social media
MAY 14, 2010
And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Crowdsourced solutions to BP Deepwater Horizon oil spill. or3/8?
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Facebook testing redesigned events page with ‘Events For You’ section – Facebook is testing a new layout/redesign of its events page, which will feature an “Events for You” section; the test includes a few users worldwide before a “mid-paced” rollout over the next few weeks (AllFacebook). Reuters). Twitter. Foursquare. YouTube.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. How Threadless Engages its Community on Instagram.
The 22 Greatest Villains in Literature
NOVEMBER 12, 2015
crowdsourced this topic on on my personal Facebook page a couple of years ago and thought it’d be fun to come back to it. Count Olaf in the Series of Unfortunate Events. By Gini Dietrich. Today we are going to talk about the greatest villains in literature. He certainly is one of the most scary. Let’s just say, Flagg combined with jet lag made for many sleepless nights.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Twitter : Use 1 appropriate hashtag for events, or topic. Make sure to address unique elements per platform, that way you don’t have someone filling a Tweet with 9 event hashtags. 3. Community Twitter Chat/AMA/Crowdsourcing etc: Our tone here is warm , inspiring and our language is inclusive. This is no longer the case. Now let’s get to the meat of the post. Got it?
Get Your Social Media Events for $9.99!
DECEMBER 2, 2010
As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. Today, with adoption passing its peak, social media conference #hashtags and events trade faster than delivery pizzas on Saturday. There are so many events to meet the crush of information demand. More is not better, ironically.
Give Them Something to Talk About
AUGUST 2, 2011
Here are four ways to go beyond normal day-to-day interaction, and spark dynamic conversations: Events. If an experience isn’t interesting, an event can be. In fact, events are everything that is social. Further, they like telling their social networks about the events during and after the fact with posts , pictures and updates. Research. Then dig deeper. Analysis.
Crowdsourcing Our Health – Using Social Media to Educate and Unite.
Social Media Strategery
MARCH 22, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. Government 2.0 M.H.S.A,
How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT
DECEMBER 11, 2013
waves to Change.org, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Then Send them A Collective/Crowdsourced Message (Petition). You better crowdsource those legal bills. Leverage events that are occurring in community space. The Government allowed gay marriage. what else?
How to create future brands
Blue Focus Marketing
SEPTEMBER 26, 2011
Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept. Crowdsourcing 2.0. Innovative marketers and ad agencies are turning to crowdsourcing. Crowdsourcing 2.0 is rapidly evolving to a new level that focuses less on quantity and more on quality results – managed, expert sourcing. The future. Coming soon! Voice.
Nike Celebrates Instagram Milestones by Thanking Its Community
Convince & Convert
MARCH 14, 2013
What’s an event that could be a first for your company or brand? While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. In lieu of crowdsourcing images, an effective way to validate your community is to produce content and hashtags aligned with how your company or brand plays a role in their lives.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He’s going to show you exactly how to set up goals in Google analytics so you’re tracking specific events, URLs, and campaigns right in your dashboard. He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. Strategy. Iteration.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
New product/event awareness. Product development crowdsourcing. Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Exclusive social fans. Holiday /seasonal. Influencer. Pre-launch.
How To Use Facebook For Marketing
MAY 3, 2011
Use for instance Facebook to crowdsource your next product idea. Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. In the following are some of the key points from the guide. The Facebook Ecosystem. Engage your fans.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Collection and curation of twitter around events, moderation of acceptable material, and republishing of these conversational streams. Crowdsourcing Curation: The Social Graph as Gatekeeper. Crowdsourced Curation. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. How do you do this in a time-efficient manner?
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
Creativity and Crowdsourcing. Crowdsourcing today is still very much an unknown phenomenon that advertisers are just now learning how to harness. The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Why TV Ads Won’t Disappear. Advertising & Mktg.
A New Twist on Content
Social Media Marketing
OCTOBER 3, 2012
From June 25 to October 2, the creatives had to determine a way to develop 100 individual pieces of content that took into account standing celebrations, events and more - and had to do so in a way that incorporated the product. As if that wasn't enough, the team also worked to develop creative IN REAL TIME in response to events that were happening in the world around us.
Gaining a Formal Social Media Education in a DIY World
JULY 19, 2012
Some notable ones include South by Southwest , BlogWorld , Mesh Conference and events run by Ragan and PR News. Crowdsource – ask friends/colleagues in social channels if they’ve taken any courses and could provide recommendations. Today’s guest post is written by Martin Waxman. Social media education started off DIY. That said, understanding the craft and mastery all take time.
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
It will seem like a lot of emails to you, but most people get the information and sit on it and then register the day before the event. Editor’s Note: This was written as a contribution to #PRStack , a crowdsourced book that details tools for PR pros. By Gini Dietrich. Which means we have to do more than media relations. It’s frustrating to me. What is LeadPages?
Indiana University Athletics Bring Fan’s Twitter Stories to Life
Convince & Convert
NOVEMBER 6, 2014
In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? There are no Twitter graphics, usernames, or quotes called out until the ending credits.
Customer Experience Trumps Content Marketing
JANUARY 22, 2013
Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. They have great cause marketing, crowdsourcing initiatives , distribution, branding, media relations, advertising, employee and customer service programs, and on and on. Image by MindMapInspiration. They’re right. Brands in Action. The rest?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. That will be our top focus for next year. Stacey Acevero. sacevero.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
SES Events. Live Events. Pepsi Crowdsources Photos for Beyonces Super Bowl Halftime Show. UPCOMING EVENTS. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Touch Edition. Marketing. Email. Analytics. Media. Social.
Five Ways to Make Your Content Multi-Task For You
OCTOBER 5, 2011
Attend a conference or community event, and do video interviews. He attends trade events, and interviews speakers or attendees, either by asking them to summarize their presentation or simply by asking one question. Chat participants can then share these various pieces from the event each week. Cover events. Crowdsource a blog post. Big Yawn. Case studies.
Why Can’t We Define Public Relations?
FEBRUARY 14, 2012
So they crowdsourced three Candidates For A Modern Definition Of Public Relations - asked the community to suggest definitions, then help massage the final three to a point where they could be voted upon – voting is now open until February 26 (go ahead and place yours!). So here are the three finalists: 1. [LONG POST ALERT!]. where she believes his definition of PR is too narrow.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
He’s also a founder and moderator of the uber popular #blogchat event on Twitter. People are very ego-driven, so asking for an opinion gets a great response from followers. I’m always using my social networks to crowdsource. With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Image credit: HubSpot. Is your Content Boring?
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
Hashtags can be transitory (come and go) - such as one-off events. RoyalWedding #ScottishIndependence or any world or local event, an earthquake or celebrity death. Hashtags as a popularity contest (trending, crowdsourced). Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Follow List.
Link Building Strategy: How to Get First Links for Your New Blog
JULY 24, 2013
crowdsourced articles with quotes from experts on a specific subject. The great thing about interviews and crowdsourced articles is that the featured experts will often link to the post and do a lot of promotion for you, helping you get even more traffic, links, and exposure. 2. Attend events. Image credit: zigazou76/Flickr. And why will they want to link to it?