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The pros and cons of social media

Sprout Social

Ability to crowdsource. Social media is an always-on focus group. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. This also happens to be a great engagement booster.). Let's get spooky. ??

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. crowdsourcing. 4) None of the following are community platforms: Wikis, Blogs or Forums.