Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing.

Organization 209

Organization Crowdsourcing Social Media Hosting 209

Direct Marketing Observations

DECEMBER 16, 2016

Crowdsourcing. I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” ” If they do, it’s been done.” ” #SXSW. Search Analytics. Keyword Frequency. LiveStream. Boost/Program. April 2016.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

FEBRUARY 5, 2010

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. What’s great about this list?

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

FEBRUARY 9, 2010

Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. Woe to organizations that don’t listen. The contraction of mass-market media has brought plenty of pain.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143