Razor Social

MARCH 30, 2016

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Reputation Management. Crimson Hexagon.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Waxing UnLyrical

NOVEMBER 18, 2010

If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

Crimson Hexagon – Has one of the nicest dashboards I saw. ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. They have a research department that produces reports, which come in various flavors.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275