Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). Integrating media and web metrics : matching specific posts to web metrics (e.g., stories, blog posts, etc.).
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