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13 key tools for your influencer marketing campaigns

Audiense

Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Each step requires certain tools to ensure the best results. The challenge is several marketing tools categorize influencers by industry and community size. Influencer evaluation. Influencer engagement. Performance measurement.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Image via BigStockPhoto.com. Are sales dropping? Find out why.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Converseon – They offer a monitoring tool that filters out content not relevant to you. Crimson Hexagon – Has one of the nicest dashboards I saw.