article thumbnail

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

article thumbnail

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems. The software pulls out social intelligence and allows you to listen to your customers and prospects on social media platforms and engage them in a customized manner. Crimson Hexagon.

article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).