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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities. Crimson Hexagon.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. Benchmark your brand against industry peers. Crimson Hexagon.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).