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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We were using Hootsuite and Crimson Hexagon, if that counts. We were using Hootsuite! I did a lot of market research and tried out a bunch of different software. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. Not even kidding.