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13 key tools for your influencer marketing campaigns

Audiense

Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Each step requires certain tools to ensure the best results. The challenge is several marketing tools categorize influencers by industry and community size. Influencer evaluation. Influencer engagement. Performance measurement.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. What words are used in association with our brand? Where is this chatter occurring?” ” You need Social Analytics Software.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. All tools need to provide some reporting capabilities.

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Profiling your social customer

Jeff Esposito

A good tool for this is PageModo where businesses large and small can build out a coupon on a custom tab on Facebook (disclosure – Pagemodo is owned by my employer Vistaprint and I was a fan before the acquisition) that can be redeemed either online or in person depending on your business model. Wait, you’re still reading?

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. Fortunately, Hillsdale discovered a social media management tool that best meets its needs. What social media management tool were you using before Agorapulse?

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Converseon – They offer a monitoring tool that filters out content not relevant to you. Crimson Hexagon – Has one of the nicest dashboards I saw. They sell you the tool and you can create your own reports. The tool organizes mentions based on positive and negative sentiment and then you can find subcategories from there.