article thumbnail

Giles Palmer on Old vs. New Work Ethic

Oktopost

Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space – Crimson Hexagon. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). I think that it has a lot of promise because, just as you said, its adaptive and quite trainable. stories, blog posts, etc.). Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5