Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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Content Brands Findability Marketing 124

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. He does his best to stay informed on politics, tech, music, cultures, and social media.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JUNE 4, 2019

JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. To strengthen your #measurePR skills, dive into Shonali Burke’s Social PR Virtuoso Master Course !

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Guest Post by Simon Erskine Locke.

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It Creative Commons CC0.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.

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Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

JUNE 5, 2011

Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. 7 ways to get the most out of social media in a disaster zone #crisisdata , by Kami Watson Huyse. Image: Seema K K via Flickr, Creative Commons. Journalism vacuum filled by PR professionals, or spin doctors?

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Creative Commons Case Study Journal Flickr 150

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

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Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. And with how social media and the internet evolve on (literally) a daily basis?

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Also Cinderella.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Regardless, thanks for visiting!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] Liked what you saw?

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. 5 takeaways on social media and politics , by Dave Fleet.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

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News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Thanks so much for stopping by WUL! Waxing Unlyrical [.]

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Image: Marc Benton via Flickr, Creative Commons 3. That sort of creativity gets you noticed.

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Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. The Halloween theory of social media , from Richard Bailey’s PR Studies.

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Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Liked what you saw?

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Postrank Class Tourism Blogroll 156

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Liked what you saw?

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. And Bryce has already talked about how social media changed his life.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Regardless, thanks for visiting!

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). 5 social media gifts I want from Santa , by Matt Singley. Liked what you saw?

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Class Postrank Tourism RSS 139

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help?

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. I went to my 404 page, and it was bland.

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Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 25, 2011

Image: Loius Volant on Flickr, Creative Commons. Whatiswrongwith.me , The Arab Spring or The Pink Chaddi movement are varying examples of this phenomenon (recommended reading: Clay Shirky’s The Cognitive Surplus ). Apparently all this is free, isn’t it? No, not really.

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Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

DECEMBER 19, 2010

Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: PR pros are trying to learn more and more about SEO and using keywords smartly. I thought this was a terrific post, clearly-explained and well laid out. Regardless, thanks for visiting! Sign out Leave your comment here. Liked what you saw?

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

MARCH 11, 2011

You probably already know that you shouldn’t use images you don’t have a right to use; i.e. if you don’t own them, or they don’t have a Creative Commons license. Adding images.

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WordPress Tips Flickr Creative Commons 172

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! Liked what you saw?

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Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Grand plans are all very well.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 5, 2010

Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! &# from Jennifer Wilbur ‘s A Dog’s Beach. She loves dogs! I love dogs!

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Class WordPress Postrank Comments 202

Waxing UnLyrical

JANUARY 14, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Thanks for your creative thinking and always being willing to share it. Regardless, thanks for visiting!

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? What about giving thanks for the things that didn’t work out? Being thankful for what is not [.] Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?

Class 173

Class Proposal Postrank Tourism 173