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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

To be clear, these are all important components of the brand building process. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. The answer lies in the way in which we process information. Let me provide an example.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. ve written. TrackBacks (0). Share on Facebook.

Process 100
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The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

In fact, it’s my 2 year blogaversary for SocMedSean, so I thought I’d take a look back at 5 years of content and processes and try to find one thing that I could share with other aspiring bloggers that would help them in their journey. –Sean **Stop Caring image via Daquella Maner on Flickr via Creative Commons license.

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Curation is Not Aggregation

Firebelly

What’s your process? What is your process? Photo credit: Chuck_Heston (Flickr, Creative Commons). .” A real collector will only collect old Underwood typewriters made during the 1930s. An aggregator will amass as many typewriters as they can cram into their basement. I’d love to hear from you.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

When they process and analyze it, they can offer more personalized and improved response or services to customers. Image via Pixabay , Creative Commons CC0. When brands actively listen in on social media, they gather vital information. Are you socially alert? Let us know how this has worked for you.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

A6: Images are processed on average 60,000 times faster by the human brain than text. Image: Deanna Ritche via Unsplash, Creative Commons CC0. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics.

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It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

You have to figure out the frustrating, incrementally-detailed process of working legislation through to a successful outcome (and that doesn’t even approach the implementation part).”. Image: Elliot Sloman via Unsplash, Creative Commons CC0. If I didn’t know better, I would have thought you taught the Parkland students, too.

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