Waxing UnLyrical

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The newsletter is available online at www.nedsjotw.com. Creative Commons CC0. Let’s hit it.

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15 Metrics You Should Measure in Content Marketing

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Email/Newsletter Subscriber Growth. Image by Markus Spiske via Unsplash, CC0 Creative Commons. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates.

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! In defense of Klout , by Tac Anderson at New Comm Biz. Regardless, thanks for visiting!

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Measurement… Supplemented

Waxing UnLyrical

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We So, yes, tying social media back to increase in sales of vitamins/supplements will be a KPI for Year 2.

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