Jeff Esposito

AUGUST 13, 2010

However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. Who “owns” social media? – Now this is one of those questions that always sparks conversation. In the end it will be a property with a bunch of folks getting their hands into the strategy.

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Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. The ranting has worn me out, so here is this week’s edition of Five for Friday. Unported License.

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Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Cartoon of the day Five for Friday 09.24.10 Unported License.

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Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. This post offers some thoughts on career choices and if we are settling. That word irks and scares me. How about you? Will you settle? Sysmos Acquired by Marketwire – Now this news was not surprising at all. Unported License.

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Jeff Esposito

JULY 30, 2010

The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link. I liked the campaign, but I am already an Old Spice customer, as I like the smell.

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Jeff Esposito

SEPTEMBER 27, 2010

If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack. I worked with many mom bloggers as part of my job and still have 50 that I keep in regular contact with, but I never gave a dime to any of them. Cartoon of the day Five for Friday 09.24.10 Unported License.

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Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

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Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Using these metrics along with the ones above can show the ebbs and flows of sales and traffic correlating to the social currency that you are building. Unported License.

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Jeff Esposito

JULY 21, 2010

While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Perhaps a more fun and entertaining use of the hundred grand would be to encourage fans to launch an NBA version of the Dawg Pound. Cartoon of the day Five for Friday 09.24.10

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