Firebelly

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. For example, the big co-citation link here is my use of “content marketing” in the headline, plus my name. Boom , co-cited.

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The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. But the dividends will be huge.

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact. And not, say, photos of small animals pretending they’re people.

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You Ruined the Internet for the Rest of Us. Thank You.

Firebelly

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. ” It means that marketers need to understand how content marketing works, and need to work with professionals who can actually do it effectively. It means now we can get some real marketing done.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.

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SEO Isn’t Dead. The New SEO

Firebelly

This has created some interesting problems in the content marketing world. Photo credit: Adam Foster (Flickr, Creative Commons). (Or worse yet, a post that leads to a different post on a different site, which leads to yet another post, and that goes on to the news article.). It means you actually need content.

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3 Reasons List Posts Are Guaranteed Blog Traffic Boosters

Firebelly

Photo credit: puuikibeach (Flickr, Creative Commons). If someone comes to your site and sees a heavy block of text that could crush an adult, they’ll hit their back button faster than Billy the Kid. But if they can see white space and something easier to read, they’ll stick around.

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