Creative Commons and Marketing - Social Media Informer

6 Things To Empower Your Social Media Campaign

Akamai Marketing

SEPTEMBER 20, 2011

Creative Commons Photo by [link]. If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media. Open up to new ideas.

Campaign

Campaign Social Media Creative Commons Consultant

What’s the ROI of Social Media Silence?

Akamai Marketing

FEBRUARY 21, 2012

Image courtesy of Copyright Brian Robert Marshall and licensed for reuse under this Creative Commons Licence. .” Think about it. Let me know what you think! PS: Interested in listening? Check out this wiki.

ROI

ROI Social Media Wiki Creative Commons

6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

JUNE 29, 2011

photo by Mr. Thomas (creative commons). Social media at its best and most successful is integrated into an overall marketing strategy. No matter how creative your social media plan, if you don’t have a good product, your spending your money in the wrong place. Its complicated, isn’t it? Not so much.

Social Media

Social Media Creative Commons Campaign Advertising

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

JULY 6, 2011

Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans.

Klout

Klout Twitter Creative Commons Facebook

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same.

Communities

Communities Creative Commons Buy Advertising

Twitter Engagement and the Empty Promise

Akamai Marketing

JULY 26, 2011

Photo: Creative Commons Wallyg. Yes, that makes life slightly more complicated, but in the meantime, I think I’m going to have to rethink my engagement to engagement.and stinky milk. What do you guys think? Am I off base? Should I quite my whining? What does satisfactory engagement look like to you?

Engagement

Engagement Twitter Creative Commons Trends

Why Transparency Matters

Akamai Marketing

JANUARY 24, 2012

Photo credit: Creative Commons Yum9Me. It all goes back to “Everything I learned in social media I learned in Kindergarten” Do a gut check: If you can’t look your customers in the eye when you’re saying something, should you really be saying it? Just say’n.

Creative Commons

Creative Commons Conversation Hashtag Campaign

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

DECEMBER 29, 2011

Photo: Creative Commons. What Social Media Resolutions do YOU have for 2012? Can’t wait to hear! You can also let me know here , on G+ Look forward to hearing from you…and HAPPY NEW YEAR EVERYONE! .

Social Media

Social Media Vimeo Creative Commons Platform

What we can learn from blog firestorms.

Akamai Marketing

AUGUST 10, 2011

photo: creative commons by rob_moody. So, have you ever had a comment or blog post blow up on you? What lessons did you learn and what would you do differently? Oh, and if you disagree with this post.go ahead and say so!

Blogosphere

Blogosphere Creative Commons Blogger Social Media

The Viral Marketing Virus

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres. Header Image: Creative Commons Karl Jonsson.

Marketing

Marketing YouTube Creative Commons One Spot

The Social Media Train – is it too late to catch it?

Akamai Marketing

MARCH 2, 2012

Image courtesy of FreeFoto.com under Creative Commons. PS: Here are the blog posts which inspired a couple of the slides: Everything you ever wanted to know about social media you learned in kindergarten. What’s the ROI of Nothing? .

Training

Training Social Media Creative Commons Case Study

5 things I’ve learned from failed blog posts

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. Creative Commons photo by Amaury Henderick. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Regardless, you have to learn from the experience and move on.

Badge

Badge Creative Commons Engagement Hashtag

Collaboration supports successful campaigns

Akamai Marketing

SEPTEMBER 22, 2011

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing. Creative Commons by PSD.

Collaboration

Collaboration Campaign Creative Commons Skills

Building Content That Attracts Customers and Clients

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. Photo Credit (Creative Commons) [link]. When your building content, you’ve got to remember not to be blinded by the demographics. Guess what?

Content

Content Creative Commons Types Social Media

What makes a social media expert any different from a unicorn?

Akamai Marketing

DECEMBER 20, 2011

Photo: Creative Commons. You can hire less expensive people, but you can also go to a horse ranch if you want to see a horse. The unicorn is a rare breed and so is the expert. Working with them will save you frustration and time.

Social Media

Social Media Creative Commons Proposal Project

Moderating Comments and Managing Online Communities

Akamai Marketing

MARCH 19, 2013

Image: Creative Commons BiochemSoc. Now go out there and ENJOY the online community you’ve worked so hard to create. PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy'

Comments

Comments Communities Policies Posterous

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

JULY 23, 2012

Image Credit: Creative Commons Attribution-NonCommercial-NoDerivs 2.0 But mistakes can often be minimized with a simple apology, something I deeply wish the NRA had done. How will this example change the way your organization uses social media? . UK: England & Wales (CC BY-NC-ND 2.0).

Twitter

Twitter HootSuite Training News

Measuring Social Media ROI

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI

ROI Social Media Policies Creative Commons

Social Media Informer

Akamai Marketing

6 Things To Empower Your Social Media Campaign

What’s the ROI of Social Media Silence?

Trending Sources

6 reasons why social media shouldn’t be a last ditch effort

Does it matter who follows you on Twitter or Facebook?

The difference between an audience and a community in new media

Twitter Engagement and the Empty Promise

Why Transparency Matters

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

What we can learn from blog firestorms.

The Viral Marketing Virus

The Social Media Train – is it too late to catch it?

5 things I’ve learned from failed blog posts

Collaboration supports successful campaigns

Building Content That Attracts Customers and Clients

What makes a social media expert any different from a unicorn?

Moderating Comments and Managing Online Communities

The REAL Lesson in the NRA Twitter Post

Measuring Social Media ROI

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