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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124
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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. Is the copyrighted work highly creative, or more fact-based? How does the use affect the potential market for the original work? What is Creative Commons? Just ask the mother of Success Kid.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. You can also try common misspellings and abbreviations of business names.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Image: Noah Näf via Unsplash, Creative Commons CC0. Takeaway: Stop and pause. billion by 2023.

Brands 183
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Why Transparency Matters

Akamai Marketing

” A hashtag (#McDStories) is highjacked and the result is a spiraling PR nightmare. I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion. Photo credit: Creative Commons Yum9Me.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

A2: I stumbled into PR/marketing. I had no focus in PR or marketing at all in school. Mark your calendars for your monthly dose of measurement talk and use the hashtag #measurePR to join. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Poonam Sharma (@poonam_s) June 14, 2018. A3: Hard to say.

Education 102
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How Brands Can Celebrate Juneteenth on Social Media

Later

These historic images have been released into the public domain as Creative Commons Zero (CC0), so that means you can use, transform, and share the assets without asking permission from the Smithsonian. . You can also use the general Creative Commons image database to find images to use in your content.