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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The nonprofit has evolved from an annual choir concert into an organization with dozens of programs and hundreds of volunteers who contribute more than 16,000 hours of volunteer service each year. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every Organization Needs a Story. Every company, every organization, every person, needs to do a better job telling their story. Image: rawpixel via Unsplash, Creative Commons CC0.

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Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?)

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How Brands Can Celebrate Juneteenth on Social Media

Later

Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. A fun and interactive idea could be to host a virtual Q&A event ( Instagram Live , Facebook and Instagram Rooms , etc.) with a Black influencer or community organizer in your industry. . You can do it.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. This would mean the same number of organizations competing for a smaller number of keywords. (So

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. .

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How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

Gantt charts address these issues by providing an easy, visually-oriented way to schedule , organize, and track the many interrelated tasks that make up a large-scale project. A Gantt chart is a method for displaying the various tasks, events, and other activities that make up a larger project. What is a Gantt chart?