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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191
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Schema.org Use May Infringe Upon Search Engine Patents

Bill Hartzer

got together recently and formed Schema.Org , that will help you, as a webmaster, web designer, or search engine marketer , standardize your html code. You may be infringing on the patents that are owned by particular search engines. We are, though, granted a license to use the code on Schema.org under Creative Commons.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. You Need to be a Good Writer.

Content 186
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124
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How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

There’s nothing simple about marketing in today’s digital landscape. Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. Download Your Free Gantt Chart Template for Marketing Teams. Email Address.

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The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You’re not rocketing to the top of the search engines, landing big speaking and book deals. Photo credit: Kellogg Community College (Flickr, Creative Commons).

Content 182
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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact. And not, say, photos of small animals pretending they’re people.

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