Akamai Marketing

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What’s the ROI of Social Media Silence?

Akamai Marketing

Image courtesy of Copyright Brian Robert Marshall and licensed for reuse under this Creative Commons Licence. .” Think about it. Let me know what you think! PS: Interested in listening? Check out this wiki.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans.

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Twitter Engagement and the Empty Promise

Akamai Marketing

Photo: Creative Commons Wallyg. Yes, that makes life slightly more complicated, but in the meantime, I think I’m going to have to rethink my engagement to engagement.and stinky milk. What do you guys think? Am I off base? Should I quite my whining? What does satisfactory engagement look like to you?

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Why Transparency Matters

Akamai Marketing

Photo credit: Creative Commons Yum9Me. It all goes back to “Everything I learned in social media I learned in Kindergarten” Do a gut check: If you can’t look your customers in the eye when you’re saying something, should you really be saying it? Just say’n.

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Photo: Creative Commons. What Social Media Resolutions do YOU have for 2012? Can’t wait to hear! You can also let me know here , on G+ Look forward to hearing from you…and HAPPY NEW YEAR EVERYONE! .

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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

photo by Mr. Thomas (creative commons). Running or managing a business or getting going on a start up is hard work. And you can be very busy running a business and still not achieve your goals. Its complicated, isn’t it? Sometimes its easy to pin point an issue and other times. Not so much.

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

Creative Commons Photo by [link]. Even if you outsource your content to a PR or video firm, you’ll still need to be involved with the topics and subjects. The people in YOUR company understand the needs and views of your customers better than anyone else, why wouldn’t you want them to be involved. Open up to new ideas.

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