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Dave Fleet

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5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Think long-term, not short-term.

CPM 413
CPM Comparison Diagrams Sentiment 413
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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages. Again, is this bad?

Blogger 371
Blogger Compete CPM CPC 371
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