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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Find your CPM, CTR, and conversion rates You will need to have run at least one previous Facebook ad campaign for this section. Your CPM (cost per thousand impressions), CTR (click-through rate), and conversion rates can all be found in Facebook Ads Manager. If you spent $300 and had 5,000 impressions, you would have a $60 CPM.

CPM 136
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click.

Report 152
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. Set goals on ROI . Setting goals around ROI ( return on investment ) simply means that you are monitoring the amount you are spending versus the amount you then receive in sales. . How cool is that?).

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there. Reddit ads used to prioritize CPM pricing, which is the cost per 1,000 impressions. So, it’s still relevant.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 It’s a common reason why marketers see such a low ROI from their social advertising efforts. This will contribute directly to ROI. Compare the two to see which generates a higher engagement rate and ROI. First, focus on the story, not the sale.

CPM 149
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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. They clearly see the Return on Investment (ROI), and we want to help you understand some of the reasons why. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Sorry Brand Page. My unloved unfed fanpage.

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