Behavioral Targeting Doubles Ad Effectiveness
Idaconcpts
APRIL 13, 2011
While behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers. Better conversion rates mean higher CPMs. Here are the 2 main highlights from that 2009 NAI study.
125 
Let's personalize your content