A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Cost-per-mille (CPM). Download our white paper on audience research for free today. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Marketers have three options for their bids: Cost-per-click (CPC). How much you pay when a user clicks on your ad. Cost-per-engagement (CPE).
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