Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!
Buzz Marketing for Technology
JULY 20, 2011
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again. So the question I hear from many marketers now is “ok I have done that – now how do I monetize them?”.
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Buzz Marketing for Technology
JUNE 23, 2009
So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.
Buzz Marketing for Technology
APRIL 6, 2010
Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.
Buzz Marketing for Technology
AUGUST 10, 2009
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.
Buzz Marketing for Technology
FEBRUARY 23, 2011
A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. So little did we know in the quiet of an evening in November just 2 days before Thanksgiving, Facebook gave marketers something really to be thankful for on Thanksgiving!
Buzz Marketing for Technology
FEBRUARY 9, 2011
Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. ANALYTIC AGGREGATORS.
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