An Update on TikTok’s Self-Serve Ad Platform
Likeable
APRIL 13, 2021
Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So far, we’re impressed. Not so anymore.
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