Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Campaign 152

Campaign CPM Facebook CPC 152

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Facebook seems to gobble up most of that machine learning programming talent. Plus, as of now, you can’t make lookalikes off nearly as many sources as Facebook. In the U.S.,

Platform 95

Platform CPM CPC Advertising 95

Likeable

SEPTEMBER 17, 2019

And there are so many kinds of influencers—from micro to macro to fashion to food (and some that aren’t even human )—so how do you determine which of those influencers can best represent your brand? Instagram is fantastic for travel, fashion, and beauty. On Pinterest, home decor, food, and fitness posts perform very well.

Influencer 81

Influencer Marketing CPM Fashion 81

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Twist Image

AUGUST 30, 2012

Neither was Facebook. You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). We're still running impressions based on CPM models against a media channel that is becoming highly personalized and very finicky.

Adwords 81

Adwords CPM Price Advertising 81

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Hootsuite

JUNE 7, 2022

In fact, the average Facebook post engagement rate is only 0.07% compared to Instagram’s higher average engagement rate of 1.94%. Learn more about advertising on Facebook and Instagram in our complete guide). CPM campaigns can help drive awareness since they’re more about visibility and less about action.

Campaign 145

Campaign Instagram HootSuite UGC 145