Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
Waxing UnLyrical
MARCH 11, 2013
This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.
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