Most Social Media Ads Reach Only 5% Of Their Target Audience
The Realtime Report
APRIL 20, 2022
In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. The Drop in CPM & CPC Only for Post Engagement Campaigns. The cost of the CPM increased the most once marketers reached 90% of the target audience. Methodology. Why is that?
Let's personalize your content