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Dave Fleet

Remove CPM Related Topics
Mobile Marketing Social Networking Social Media Communities CPC CPA Advertising network Campaign Paid Search More Related Topics >
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5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. So, not every eyeball is even a good thing.

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CPM Comparison Diagrams Sentiment 413
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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

You’re up against paid media with established CPM and/or CPC figures, with stated audiences and at least a ball-park number of impressions an advertiser can expect. Again, on the earned side the PR pro needs to do that research to satisfy the client; once you become paid media the onus is also on you. Again, is this bad?

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Blogger Compete CPM CPC 371
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